Parcel or Freight? How Dynamic Routing Protects Your Profit

Modern parcel and freight networks are more dynamic and more expensive than ever. New carriers, omnichannel distribution, constant surcharge changes and fragmented tech stacks across TMS, OMS, WMS and BI are driving complexity that quietly erodes shipper margins and customer experience. 

In this discussion, Melanie Burns, Senior Director of Parcel Strategy, Jim Cook, SVP of Technology, and Bob Malley, CEO of Sendflex unpack what broke the old parcel shipping model, why converging parcel and freight models still operate in silos, and how connected systems, normalized data and smarter routing rules can turn that chaos into a competitive advantage.

Watch now to learn practical ways to move from static shipping rules to dynamic data-driven decisions that protect your margins and strengthen your brand.

About Author:

Transportation Insight

Transportation Management Solutions

Transportation Insight (TI) is a leading provider of supply chain and logistics solutions, helping North American manufacturers, retailers and distributors optimize transportation, reduce costs and improve operational efficiency for more than 25 years. Offering expertise in managed transportation, freight audit and payment, parcel optimization and data-driven analytics, TI partners with clients to streamline supply chains, enhance visibility and drive strategic growth.