Outsourcing freight and parcel operations to a managed transportation provider is more than a cost-saving measure. It’s a commitment to elevate how your supply chain performs. But not every provider delivers the level of service your business needs to grow.

Great service in transportation management goes beyond booking freight or generating reports. It’s measured in alignment with your goals, the ability to respond to change and the consistency of execution across every touchpoint. Whether you're managing a national network or scaling your eCommerce operations, your provider’s account management team should sit at the center of the solution, connecting people, processes and insights using proven best practices to deliver meaningful results.

Here’s what that should look like for you.

It Starts with Strategic Alignment

Your transportation strategy should support where your business is headed—not just where it’s been. A high-performing account management team starts by understanding your long-term goals and aligning freight strategies with broader operational and customer commitments.

What to expect: If you were looking to expand two-day delivery coverage without adding distribution centers, a best-practice account management team would start by aligning with your long-term service goals. They would likely partner with parcel shipping optimization engineers to analyze your delivery patterns, customer density by region and parcel cost-to-serve data. They might also identify opportunities to layer in regional parcel carriers and implement zone-skipping strategies that could extend service reach while keeping costs in check. Your account team would coordinate the execution, from carrier onboarding to system integration, and track performance metrics to ensure the strategy delivers measurable impact. This is the kind of proactive, cross-functional approach you should expect from a managed transportation provider focused on your growth.

It Reaches Beyond the Transportation Department

Transportation touches nearly every department in your business. A best-practice account team doesn’t limit their engagement to logistics; rather, they connect with Procurement, Finance, Sales and Operations to understand broader goals and uncover issues that aren’t always visible from the dock door.

What to expect: If landed costs begin rising and freight rates stay flat, your account team should investigate the disconnect. They might uncover that vendors are drop-shipping through non-compliant carriers, adding unexpected costs. In that case, they would coordinate a cross-functional response by updating routing guides, realigning vendor practices and restoring cost control across your inbound flow. The right team doesn’t wait for direction; they lead the charge.

It’s Built on Discipline and Process

Reliable service comes from repeatable processes. A disciplined account management team uses structured SOPs, regular communication cadences and escalation protocols to drive consistency and eliminate inefficiencies.

What to expect: If you begin to experience an increase in missed pickups, late deliveries or fulfillment delays, your account team should lead a structured root-cause analysis to identify where breakdowns may be occurring. They might recommend refining existing routing and tendering workflows, enhancing exception handling through automation or introducing regular operational syncs with your DC or warehouse team to improve coordination. The focus would be on strengthening what’s already in place—using data-driven insights and best practices to drive incremental improvements in speed, reliability and alignment across your network.

It Combines Technology with Human Touch

Visibility tools are only valuable if someone’s watching and acting. A data-driven account team doesn’t just report on what’s happening. They interpret insights, flag emerging risks and recommend changes before performance suffers.

What to expect: If you were heading into peak season and began to see a spike in accessorial charges, your account team should proactively investigate. They might discover that certain SKUs or delivery locations are triggering unnecessary liftgate fees. In response, they would suggest routing adjustments or carrier shifts to help you control costs and avoid downstream service issues. This kind of proactive, tech-enabled support is the hallmark of a team that knows how to turn data into value.

It Measures What Matters to You

Every business has different definitions of success. A great account management team does more than default to standard KPIs. They help you establish scorecards and communication structures around your specific goals, whether that’s cost savings, speed, reliability or flexibility.

What to expect: If on-time delivery for high-value or sensitive products is a top priority, your account team should proactively deliver tailored business intelligence that not only tracks performance by location and carrier but also highlights emerging trends before they impact service. A proactive provider would identify early indicators of risk, such as declining carrier performance at a specific fulfillment site, and take the lead in coordinating next steps with your internal teams and carrier partners. You should expect a team that stays ahead of potential issues, ensuring your service commitments remain intact and your customers stay confident.

Driving Improvement from the Center: Your Account Management Team

At the core of any successful managed transportation solution is a team that connects strategy with execution. A best-practice account management team acts as your single source of coordination, linking stakeholders, translating insights and owning the process of continuous improvement.

They should be your first call when issues arise, your sounding board for strategic planning and the driver of day-to-day execution. The best account teams don’t just support; they lead, streamline and deliver outcomes that grow with your business.

Why Clients Trust Transportation Insight

At Transportation Insight, our account management teams apply time-tested transportation management best practices to every engagement. With deep experience across all major modes and industries, they align service delivery to your goals and ensure your transportation strategy supports both day-to-day success and long-term growth.

We don’t just manage freight, we manage relationships, expectations and results. And we do it through a model that puts expert account teams at the center of your supply chain.

Let’s talk about what great service should look like for your business.